UpdatesLaunchSep 13, 2025

Launching Track My Posts

We're excited to announce the launch of Track My Posts! Finally, a unified platform to track creator posts, measure performance, and attribute revenue across TikTok, Instagram, and more. Start tracking your UGC campaigns today.

Tyler Yust
Tyler YustFounder
Launching Track My Posts

After months of building something we wish existed when we were running creator programs, Track My Posts is finally here. This isn't just another analytics tool - it's the platform that actually connects creator performance to revenue.

No more spreadsheets. No more guessing who drove what sale. No more awkward conversations about payouts. Just clear data that shows which creators are worth keeping and paying.

What you'll notice on day one

Posts start showing up without you doing anything. You connect accounts once and Track My Posts quietly captures every new TikTok and Instagram post with the metrics that matter.

In the same place, you see which of those posts actually moved revenue after connecting Shopify, RevenueCat, or Superwall. Suddenly payout conversations become simple: the data is right there.

Highlights

  • Automatic post capture for TikTok & Instagram - no API keys
  • Revenue tied to specific posts, not just campaigns
  • Suggested payout ranges based on performance, not guesses
  • One dashboard for posts, metrics, revenue, and payouts

The problem we're solving

Managing creator programs at scale is broken. You're tracking posts in spreadsheets, manually copying engagement metrics, and trying to figure out if a creator's 100K views actually turned into sales. Meanwhile, payout decisions are based on feelings, not facts.

We've been there. That's why we built Track My Posts to solve four core problems:

1

Manual tracking doesn't scale

Spreadsheets break down when you're managing dozens of creators across multiple platforms. Posts get missed, data gets stale, and you're spending hours updating numbers that should update automatically.

2

Engagement ≠ revenue

Views and likes are vanity metrics. They don't tell you which creators actually drive purchases. Without revenue attribution, you're paying creators based on popularity, not performance.

3

Payout disputes are expensive

When you can't prove which post led to which sale, payment reviews drag on and relationships suffer. Both sides end up frustrated, and your best creators might walk.

4

No unified view

Metrics live across TikTok, Instagram, your e-commerce platform, and payment systems. There's no single source of truth that shows the full picture of a creator's impact.

How it works

  1. 1

    Connect creator accounts

    Paste TikTok and Instagram handles. We track new posts automatically, including views, likes, comments, and shares - no spreadsheets or copy/paste.

    • Real-time post ingestion
    • Filters for campaigns/hashtags
  2. 2

    Link revenue sources

    Connect Shopify, RevenueCat, or Superwall. We correlate sales spikes with post engagement spikes to attribute revenue to specific posts, showing true ROI by creator and by content.

    • Correlation-based attribution
    • Post-level insights
  3. 3

    Pay fairly with confidence

    Use performance data to guide payout ranges and rules. Set flat fees, revenue share, or hybrid models, then review with creators using the same source of truth.

    • Suggested payout ranges
    • Clear, defensible reviews

Automatic TikTok and Instagram tracking

One of the biggest pain points in creator programs is manually tracking posts across platforms. With Track My Posts, TikTok tracking and Instagram tracking happen automatically. Simply add creator handles and we monitor every new post, capturing engagement metrics like views, likes, comments, shares, and saves in real-time.

This automatic tracking eliminates the need for API keys, manual spreadsheets, or constant monitoring. Whether you're managing 5 creators or 500, Track My Posts scales with you. The platform supports both TikTok and Instagram, giving you a unified view of creator performance across the two most important platforms for UGC campaigns.

For TikTok specifically, we track video views, likes, comments, shares, and profile views. For Instagram, we capture post engagement including likes, comments, saves, and reach. All of this data flows into your dashboard automatically, so you always have up-to-date metrics without lifting a finger.

Revenue attribution for creator posts

Tracking engagement is only half the battle. The real value comes from understanding which creator posts actually drive sales. That's where revenue attribution comes in. Track My Posts integrates with Shopify, RevenueCat, and Superwall to correlate sales with post performance and attribute revenue to specific posts and creators.

Our attribution system works by analyzing patterns: when sales spike and when posts spike in engagement, we correlate those events to attribute revenue. No custom tracking links required. The system automatically runs during each sync cycle, analyzing time windows and matching sales patterns with post engagement patterns from your tracked creators.

The algorithm uses sophisticated weighting to prioritize meaningful engagement over passive views. Posts with higher-quality interactions like comments, shares, and saves receive more attribution than posts that only generate views. This ensures that creators driving real engagement get credited appropriately, not just those who happen to get viral views.

We also analyze comment quality to ensure accurate attribution. When comments are relevant to the video content and discuss the product or service being promoted, those posts receive higher attribution. Posts with comments that are unrelated to the video, spam, or off-topic receive lower attribution, ensuring that genuine interest and product discussion drives revenue attribution rather than misleading engagement.

Revenue is distributed proportionally across all active posts during each sales window. Posts with stronger engagement spikes during periods of increased sales receive higher attribution. The system accounts for data quality and tracking coverage, providing you with confidence ranges so you understand the reliability of each attribution.

This correlation-based approach gives you unprecedented insight into which creators and which content drive the most revenue. You can see ROI by creator, by campaign, by hashtag, or by individual post. The system automatically runs during each sync, building up attribution data over time to give you a complete picture of creator impact.

The integration process is simple. Connect your Shopify store, RevenueCat account, or Superwall integration, and Track My Posts handles the rest. We automatically analyze sales patterns and post engagement to build a complete picture of creator-driven revenue without requiring any changes to your existing links or marketing setup. The attribution happens in the background, updating with each sync cycle so you always have current data.

Intelligent payout recommendations

Determining fair payouts for creators has always been a challenge. Some brands pay flat rates, others use revenue share, and many just guess. Track My Posts changes this by providing data-backed payout recommendations based on actual performance.

Our payout intelligence considers multiple factors: engagement metrics, revenue attribution, post frequency, and your business goals. The system suggests payout ranges that reflect each creator's actual contribution to your bottom line. You can set up flexible payout models including flat fees, revenue share percentages, or hybrid approaches that combine both.

When it's time to review payouts with creators, you have clear data to support your decisions. No more awkward conversations or disputes. Both sides can see the same performance metrics and revenue attribution, making payout reviews transparent and fair.

This system works whether you're managing a small creator program or scaling to hundreds of creators. As your creator network grows, Track My Posts helps you maintain fair, consistent payout practices backed by performance data.

Why creator analytics matter

Effective creator analytics go beyond vanity metrics. While views and likes look impressive, they don't tell you if creators are driving actual business results. Track My Posts provides creator analytics that matter: which posts drive sales, which creators convert best, and which campaigns deliver the highest ROI.

With comprehensive creator analytics, you can identify your top-performing creators and double down on what works. You can also spot underperforming creators early and have data-backed conversations about improvements. This level of insight transforms creator programs from guesswork into strategic marketing initiatives.

The analytics dashboard shows trends over time, helping you understand seasonal patterns, content performance, and creator growth. You can filter by date range, platform, campaign, or creator to dive deep into specific performance areas. All of this data is exportable, so you can share insights with your team or use it in other tools.

Get started in minutes

1

Create your workspace

Sign up and set up your first workspace. Takes about 30 seconds.

2

Add creator accounts

Paste TikTok and Instagram handles. Track My Posts starts tracking immediately.

3

Connect integrations

Link Shopify, RevenueCat, or Superwall to enable revenue attribution.

4

Start analyzing

See posts, metrics, and revenue data flow in automatically. Set up payout rules when you're ready.

Use cases for Track My Posts

Track My Posts is built for brands and agencies managing creator programs at any scale. Whether you're launching your first UGC campaign or managing hundreds of creators across multiple brands, the platform adapts to your needs.

E-commerce brands: Connect your Shopify store to see which creator posts drive sales. Identify top-performing creators and scale successful partnerships. Make data-driven decisions about creator payouts based on actual revenue impact.

SaaS companies: Link RevenueCat or Superwall to track which creator content drives subscriptions. Understand which creators convert free users to paid subscribers and optimize your creator program for growth.

Marketing agencies: Manage multiple clients' creator programs from one platform. Provide detailed analytics reports showing post performance and revenue attribution. Scale operations without adding manual work.

Direct-to-consumer brands: Track TikTok and Instagram creator posts across campaigns. See which content resonates with your audience and drives purchases. Build data-backed creator partnerships that scale.

Frequently asked questions

How does TikTok tracking work?

Track My Posts automatically monitors TikTok creator accounts you add to your workspace. When creators post new videos, we capture engagement metrics including views, likes, comments, shares, and profile views. No API keys or manual tracking required - just add the handle and we handle the rest.

How does Instagram tracking work?

Similar to TikTok, we automatically track Instagram posts from creators you add. We capture likes, comments, saves, reach, and engagement rates. The platform supports both Instagram posts and Reels, giving you complete visibility into creator content performance.

What is revenue attribution?

Revenue attribution connects purchases back to specific creator posts by correlating sales spikes with post engagement spikes. When sales increase during the same time period that a post sees significant engagement growth, we attribute that revenue to that post. This gives you visibility into which creators and content actually drive revenue, not just engagement.

How does revenue attribution work?

Track My Posts uses correlation-based attribution that doesn't require custom tracking links. During each sync cycle, we analyze time windows and look for patterns: when sales spike and when posts spike in engagement during the same period.

We use sophisticated algorithms that prioritize meaningful engagement metrics (comments, shares, saves) over passive views. The system also analyzes comment quality: posts with comments relevant to the product or content being promoted receive higher attribution than posts with unrelated or spam comments. Posts with higher-quality engagement spikes during sales windows receive proportional revenue attribution. The system accounts for data quality and provides confidence ranges (min/max revenue) so you understand the reliability of each attribution.

This approach works automatically during each sync without requiring creators to use special links or change their posting behavior. Simply connect your revenue sources and the attribution happens in the background.

Can I export the data?

Yes, all data in Track My Posts is exportable. You can export post metrics, revenue data, and analytics reports to use in other tools or share with your team. Export formats include CSV and JSON.

How many creators can I track?

Track My Posts scales with your needs. Whether you're tracking 5 creators or 500, the platform handles it automatically. There are no limits on the number of creators you can add to your workspace.

What's coming next

This is just the beginning. We're already working on:

  • Facebook Reels support
  • Advanced analytics and custom reporting
  • Team collaboration and permission management
  • API access for custom integrations

Have ideas? We'd love to hear them. Every feature we build comes from real feedback from teams managing creator programs.

Ready to transform your creator program?

Track My Posts is available now. Whether you're managing a small creator program or scaling UGC campaigns across hundreds of creators, we're here to help you track, attribute, and pay creators fairly. Stop guessing and start tracking with data-backed insights.

Start tracking your creator posts today and see which creators drive revenue, not just views. If you have questions, reach out to us at support@trackmyposts.com.

Published on Sep 13, 2025
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